The sometimes daily thoughts of half-arsed writer and artist Kelvin Green.
Tuesday, May 15, 2007
From the New York Times: ...more viewers are watching shows delayed rather than live, using TiVo and other DVRs. Research indicates those viewers are more likely to fast-forward through spots than those who watch live TV.
"More likely"? I should think so. How many people have the Matrix-esque ability to fast forward through live TV anyway?
Someone got paid, probably vast amounts of money, to "research" that...