There's a new X-Box 360 out, it seems. They call it the "slim", after the PS2, but it doesn't look much different to me. Anyway, the advert tells us that it has a hard drive, wireless connectivity, and is "ready for Kinect", Micro$hite's more-subtle-than-Sony-but-not-by-much attempt to jump on the Wii bandwagon.
One reason the Wii has succeeded is because Nintendo have reached out beyond video game fandom. Their adverts show actors pretending to be real people, playing the games with their families, and showing how the games work. Simple. Micro$hite's advert doesn't even say what Kinect is, let alone show it in action; I know because I do follow some gaming news sites, but the audience they want to poach from Nintendo are not going to be avid readers of video game journalism.
(Never mind the suggestion that being "ready for Kinect" suggests that Kinect itself is not ready.)
Just showing pictures of the machine, with no indication of what it does, is no good at all. Those weird adverts from a couple of years ago with the drooling idiots with holes in their heads were better than this. But then this is the company who gave their machine a name with no meaning whatsoever, so marketing is obviously not a strong point.